Design is a decisive factor in most developed economies in the world, and will become a stakeholder of great power and influence over time.

By its nature, design is a generator of added value in the economy of many countries. It works as a differentiation strategy in a highly competitive and globalized environment. Many companies reflect their local and national identities through the design of products and services, and achieve a position in the market from innovation and their ability to adapt to change.

Traditional definitions of design often focus on the creation of conceptual solutions, either of a product, a structure or a service. However, design—in a broader sense of the word—applies the principles of traditional design to other aspects of daily life. It covers the conceptualization of goods and services, selection of materials, imaging, branding, and the production line for processing and reducing waste material, applied to all kinds of activities such as health, education and climate change, to name a few examples.

Design is there
Design is a decisive factor in most developed economies in the world, and will become a stakeholder of great power and influence over time. The versatility of its application improves living conditions, ranging from the smallest everyday detail to sophisticated and exclusive aspects that human beings interact with, thereby achieving a very wide scope of application that involves us all.

Through cooperation with the triple propeller, Mexico has learned how the application of design has become a transversal axis of development, providing the community with a great opportunity for sustained growth in order to turn Mexico—according to its current potential— into a country recognized as a creator and exporter of design—through ideas—for the transformation and generation of added value in services and products.

At ProMéxico we have undertaken the task of understanding and promoting design as the global trend that considers it an axis of transversal economic development, which adds value, differentiation, branding and product positioning over the competition.

When analyzing profit margins in the production line of most value-added products, the largest margin of value can be found in design and engineering activities. Mass production, while generating factories and creating jobs, has gradually been losing value against most intellectual activities. It is time to focus on differentiation and providing greater value to products, which will be a determining factor in consumer decision-making and the national and international positioning of Mexico.

Mexico, at the forefront of design
ProMéxico understands this great detonator. The agency has developed a comprehensive promotional strategy for implementing design from the very essence of the company, and the link between them for generating a greater community. It is a large network of designers whose goal is to add value to the economic activities of the country. This will increase the profit margins of Mexican companies and offer products and services abroad with higher added value and competitiveness in international markets. It will also be a benchmark for international companies that produce in the country to invest in the creation of national design, and thus put Mexico on the forefront.

The strategy developed to promote the sector, its components, projects and strategic milestones can be found in the document Ecosystems of Design, in the Road Maps section of the ProMéxico official website.

The main points of the strategy are:
• Create a national council and regional councils of Mexican designers
• Organize itinerant exhibitions of Mexican design in different ProMéxico locations abroad
• Open a network-directory (a virtual community of Mexican designers)
• Designate Puebla as the capital of innovation and design
• Launch the brand Designed in Mexico
• Establish the National Design Award

Each of the above projects are developed according to the time and scope defined by experts from academia, industry and government who participated in the design, planning and implementation of the strategy.

Mexico encourages and promotes the generation of value under the viewpoint of innovation and value creation shared by the three levels of government. It is important that government authorities are aligned to the requirements of the industry (which is the economic engine of the country) and strengthen the Mexican talent (in academia) to converge on a shared vision of growth and projection of a business-oriented, innovative, solid Mexico that develops value proposals for the world of tomorrow.